1921 Victrola VV-100 – Mahogany

This machine has been fully restored and sold, this is an example of previous restoration work by New England Victrola LLC

If you are interested in purchasing a Victrola like this one, please contact us for price and availability.

1921 Victrola VV-100 – Mahogany

Serial Number 19701

Restored and sold in September 2018

Sell Price $1,299

The VV-100 was Victor’s very popular ‘mid-line’ floor-model phonograph when introduced in early 1921. Its introduction was concurrent with the reorganizing of the entire Victrola product line. These new models used conventional Arabic number designations rather than the previous Roman numerals, but they were essentially the same products that had been offered for more than 10 years prior, with moderately redesigned cabinets.

The VV-100 was the replacement for the extremely popular VV-XI. Like the XI, the VV-100 offered a full-size cabinet in a choice of mahogany, oak or walnut veneer along with the same two-spring motor and nickel-plated hardware.  The VV-100 cabinet initially had no hand-carving or ornate trim and appeared almost identical to its predecessor.
While the VV-100 initially sold quite well, the increasing amount of competition in the talking machine business forced Victor to modernize the product to make it more attractive when compared to the offerings of other manufacturers.

In early 1923, the VV-100 cabinet was enlarged slightly and hard-carved corner posts were added. The castors were replaced with ‘gliders’, but this was likely a cost-cutting move. This upgrade also included a slightly larger horn opening. Sales began to slow in late 1923 in spite of the new appearance, but production output remained steady.

A second redesign effort was undertaken in mid-1924; the horn opening was enlarged again, and the size of the record storage area was reduced.  Air-damped lid supports were added at this time.
Production of the VV-100 was discontinued toward the end of 1924.

The original 1921 selling price of the VV-100 was $150.00, which equates to almost $2,014.00 in 2021 money. An estimated total of 200,500 VV-100 models were produced.